Intellectual property is among the most valuable assets of a company. It, inter alia, carries instant recognition to a product or identifies a service to customers. Since intellectual property rights can bring considerable profits to a company, matters of infringing such IP rights appear all over the world. How to efficiently protect your intellectual property? How to keep your trademark and patent rights from been infringed by others? Our firm, AN, TIAN, ZHANG & PARTNERS (ATZ) may be of good help to you. As a direct result of China’s campaign to standardize and internationalize its legal system, our firm, AN, TIAN, ZHANG & PARTNERS (ATZ) was established in 1999 by a group of attorneys with long-term experience in relevant state-owned firms and governmental authorities. The firm is now a full member of INTA, AIPPI. The firm has grown at a steady pace since its inception and has been consecutively admitted to the prestigious guidebook “Asia-Pacific Legal 500” as is one of the recommended IP law firms in China. 　 We represent clients in every field of business and every geographic region of the world. They are domestic and foreign companies and individuals. We are well positioned to serve our clients’ domestic and international needs. Mainly oriented to an international clientele, we now have many foreign clients and colleagues working closely with us, among them are leading IP firms and well-known brand names, e.g. Sanyo, Matsushita, FedEx, Sunkist, Bertelsmann, OBI, Aegon, Bongrain, S.T. Dupont, Total, Pernod Ricard,  and Aoyama & Partners,  Freshfields, Kim & Chang, Cowan, Liebowitz & Latman, Cabinet Beau de Lomenie, etc… 　 In retaining the individual attention, energy and creativity of a small firm, we try to offer the strength and resources of a large one. ◇ “Know your customer” is always a good rule in any business, and one to which we are committed. Every client gets our full attention at An, Tian, Zhang & Partners. The affairs of each client will be placed under the supervision of the senior lawyer who understands the client’s business objectives thoroughly, knows the key people within its organization and continues to meet its special needs in a special manner, with the right people and the right cost. ◇ The swiftness of answering our clients’ requests and carrying out their instructions is always a strict rule at An, Tian, Zhang & Partners, not only thanks to the latest communication facilities. ◇ The fairness of our charges is always a goal within our larger goal of creating values for our clients, whether we charge on standard quotations or on a time-spent and disbursement basis. In all cases, we have the flexibility to deal with both large and small matters, tailoring our representation to clients’ needs and budgets. ◇ Our internal procedures produce solid and consecutive reliabilities for meeting the due dates and performing the actions necessary to the maintenance of our clients’ rights.Experience, Expertise, tenacity on our clients’ behalf, bottom-line perspective, competitive prices------these will be the characteristics that define and differentiate our firm in the field of trademark, patent, copyright, anti-unfair competition and domain name.